Betfair revolutionised the sports betting industry in 2000 by pioneering the Betting Exchange. Today Betfair provide a full range of sports betting and gaming products and have grown to become one of the largest online gaming operators in the UK market.
Betfair's betting exchange allows people to not only back but lay on sports and racing so if you think you would have more success being the bookie than the punter then Betfair is the site for you. Because of the nature of Betfair and it's structure there are on average inflated odds on all markets as people try to take your money like any other bookmaker would with a better price so the competition is great for the punter while Betfair take a small commission.
Betfair launched a fixed odds Sportsbook in 2013 to increase their share of the growing “recreational” section of the sports betting market. The Sportsbook provides Betfair with a simple, accessible product to market to new customers, whilst also filling certain market gaps that previously led Betfair’s customers to use competitors. On Betfair’s Sportsbook, they act as principals in each transaction so customers are betting directly against Betfair and not like the exchange against other punters.
Initial Deposit Bonus - Betfair offer up to £50
Refer A Friend - Currently Betfair will give you a free bet of £25 for each friend you refer to them.
Betfair have just undergone a full revamp of not only their new sportsbook but also the well-known betting exchange and in my opinion it has worked out well for them. The new exchange layout is far less confusing than the old platform and you will pick it up in no time. Because of the two featured products they have highlighted them in the top menu bar so you just choose if you want to punt on the exchange or the sportsbook and then browse the sports or racing tab for your choice of wager.
The software is brilliant as you would expect with a new upgrade and fast to boot. Some of the things they have to offer are in the top stream for example their form guide is second to none and the new layout is a lot less cluttered and more appealing to the eye.
Betfair's homepage - Login or sign up at the top right of the screen. The top menu bar helps the newcomers to Betfair with an About Betfair tab followed by the help and learning tab which for Betfair is a must due to their betting exchange. Betfair is a global company but the bulk of their business comes from Europe and they have multiple websites in different languages and have a tab in the top menu so if you are from one of the European countries that they have a translated their site to you can with one click swap the language.
Betfair Mobile App
Betfair not only have a dedicated promotions tab in the utility menu but they also have on their homepage the current weeks big events and any corresponding promotions they have running.
Acca Insurance - If you like multi betting they have a great promotion called Acca Insurance for multi bets of 5 selections or over. The basic rule is that for a straight accumulator if only one selection lets you down Betfair will refund your stake in full, great for the football coupon fans.
Betfair Points - Earn points on your exchange bets and turn this into money to play with.
Betfair offer wide variety of betting incentives some of which are listed below:
Lay Betting - Unlike other online betting sites Betfair was built by punters for punters to have the choice of laying or backing. If you fancy trying your hand at being the bookie for a change then betfair is the site for you.
Best Odds - On the exchange Betfair can pay huge dividends for overs on odds, not only in the racing markets but sports too. Betfair should be the first place to look if your'e placing a juicy bet.
Cash Out - With this feature you can take your winnings in play or cut your losses at any time meaning you're in control of your bet.
Price Rush - Price Rush automatically searches for the best price on The Exchange to give you the biggest wins possible. Get it at the very moment you place your Sportsbook bet. Feel the Rush exclusively with Betfair.
News And Tips - Betfair offers masses of in depth articles relating to current markets along with interviews with leading trainers on their current situations regarding runners.