Ladbrokes are another of the global giants in the betting industry with over 2800 outlets mainly in the UK but Ladbrokes also operate throughout Europe and Australia. Ladbrokes sit in the top 3 betting platforms in the UK with annual group revenue of over £1 billion. With nearly 1 million worldwide customers and trading in 17 currencies and accommodating 9 different languages you know your money is safe and secure with Ladbrokes.
Ladbrokes were falling behind their rivals due to the speed in which other brands changed with technology but in 2013 Ladbrokes launched a new sportsbook and joined forces with Playtech the leading online software company in the world. With this came better performing e-commerce structured sites not only the Ladbrokes sportsbook but poker, casino and a hugely improved mobile service.
Refer A Friend - Ladbrokes will give you £5 for each friend you refer to them.
Ladbrokes have come on leaps and bounds since the decision to use Playtech as their platform designers but still fall a little short of a couple of websites. Ladbrokes homepage layout is on a par with any other but when clicking through to any market it reverts to the full screen layout with just a bit too much going on for my liking. As most online sportsbooks now have Ladbrokes too have developed their top menu bar to accommodate their other site which include poker and bingo with a tab for IN-PLAY betting.
Ladbrokes use their left sidebar menu as their main sports locator but also have added a featured sports menu just above for quick access to current events. All of the top right section of the homepage near the login area is great and allows for quick access. The extras tab is a good idea putting in all the things you will need if your'e a stats man. Also included in this menu is the help centre and feedback with contact details in case you need them.
Ladbrokes Mobile App
Ladbrokes use their right hand side module for homepage promo's with the best current promotions easily in view. Along with this they also have a dedicated tab in the main menu so you can have a quick look at what they have on all sports at that time.
Best Odds Guaranteed - Take the price - including early prices, board prices, singles and multiples - and if the SP returns greater we'll pay you out at the bigger price. For example, if you take a price of 3/1 and the selection wins with a Starting Price of 4/1, we pay you 4/1. If you take a price of 3/1 and the selection wins with a Starting Price of 2/1, we pay you 3/1.
Race Clubs Virtual Owner - Capture your imagination with ladbrokesraceclubs.com, a real-to-life virtual horse racing game offering you the exciting opportunity to own a stable of virtual race horses, train them to peak racing fitness, and watch your skill and strategy come into play as you race to victory in live 3D and win cash prizes. Welcome to the friendly virtual horse racing community. Experience unlimited free play when you start your free stable!
Ladbrokes offer wide variety of betting incentives some of which are listed below:
Ladbrokes Exchange - Following in the footsteps of Betfair Ladbrokes have their own exchange platform which is a major plus for any punter. You can use the exchange in many ways. At its simplest you can BACK any selection to win an event. You can also choose to LAY - bet on a selection not winning an event. You can make an offer to bet at greater odds than are displayed, giving you control over the odds you are willing to accept as being good value for each bet. You can manage your bets so that you can trade into a profit before an event has even started. You can experience the real thrill of betting with fellow users while an event is taking place. Ladbrokes Exchange does not stand customers bets. Instead, the exchange takes a small margin or 'commission' from the profit on winning bets.
Stats And Live Scores - Plenty of information to get your teeth stuck into here one of the better ones on the market,
Live Racing On Your PC - Bet on any race in the UK, Ireland, South Africa & the UAE to watch the action live on your desktop and mobile!
Price Format - Choose between fractional, decimal or American pricing format. Good for the younger generation.
Bet Calculator - Love this feature and you will too if your'e into multibets. Just key in the number of selections and your estimated prices and it will give you the possible winning totals. Just remember this is only a guide due to fluctuations etc.